We got a bid from the Floor Smith based on the other Judy's book reviews. Their bid was less than the other two we got and Ray, the Owner, was friendly and helpful.
When the crew came to our house to star work, they were late, and did not bring any stains that were in the color family we requested (warm, medium red/brown). They told us these were the only stains, period (contrary to Ray's statement that they could make just about any color).
When Ray called to check in on the work, he said there were in fact other stains, but that we would have to go buy them and bring them to the job site that afternoon if we wanted them to use one. I managed to arrange for a sub and leave work to do this - picking up a stain at Home Depot, but it was a hassle.
Some of these problems could perhaps be alleviated if the owner went to each site at the start of work, or, if at least one member of each crew had more of a customer service focus, and perhaps a little more English fluency (the crew barely spoke to us at all, even the leader, when we were trying to talk to him).
When the work was done (on time), the floors looked great. We had some damaged areas and they were much improved. The grain in the wood really pops out now. People have commented on how good they look. And, they left the job site clean.