Sounds silly, but I have always bought jeans for my husband at department type stores. He's pretty hard on jeans, so I wanted to buy something a little better than the local Wal-Mart brand. Well, we went to Old Navy, and he found several pairs he really liked. (He's a little picky - not too tight, not too loose, no carpenter type, etc.:) Anyway, they have endured well, are comfortable, and I am a happy camper. Plus, they were a lot cheaper than what I normally buy. Needless to say, I'll be shopping there again.