When you go Whole Foods, what do you think about after the charm of those rows and pyramids of mangos has subsided? Maybe the free samples of nectarines and pheasant under glass that they inevitably have, but also about how you are spending billions of dollars so they can fund their unnecessary -- albeit gleaming -- rows and pyraminds that are meticulously matched to the color wheel.
The farmer's market has currents, cheeses, bread, meats, and, best of all, fresh organic produce -- from three different kinds of cherries to every variety of lettuce you've stayed awake dreaming about so many years ago.
As my sister said, the farmer's market has the quality of whole foods for the price of a safeway sale. More than that, however, you have the guilt-eroding knowledge that you're funding local farmers instead of some giant corporation. Take a break from having Jamba Juice in your line of vision, and go to the farmer's market.