I love this store, and I love their clothes, but they are expensive! I would not buy much here if it weren't for their twice-yearly 50% off sales, which make the clothes more affordable...still not cheap, but more affordable.
Be prepared for their return policy. You can only return for store credit. No ifs, ands, or buts. I prefer a more lenient return policy when buying for children.
Also be prepared to buy WAY more than you plan on. The clothes are so cute, and are hard to resist.