I have bought almost all my gifts for my nephew at this toy store. It's small enough to be manageable but with a good selection. The toys all are "educational" but are still loads of fun. The staff is very knowledgeable and has helped me pick out appropriate toys. Also, I bought a toy that my nephew loved (a first remote control car for 18 month old boy) but sadly it stopped working shortly after I gave it to him, and I had no trouble whatsover exchanging it for a new one (even though it was outside their 14 days return/exchange policy time period). The store is located in Tribeca, on W. Broadway and Church Street--you'll see the big yellow flag outside. Free gift wrapping too!