Although outrageously priced, I think the merchandise at Blue Genes is incredible. Of course, they sell blue jeans by dozens of makers, and they also sell clothing (tees, sweaters, silk shirts, etc.) and accessories which look great with blue jeans. There is also a section for men. Whenever I hear someone talking about Blue Genes, however, the horrendously snobby attitudes of the sales staff is always mentioned. I agree and think their negative attitude has gotten worse in the years since they opened. If you don't need help or aren't easily offended, Blue Genes is a great place to shop for fabulous blue jeans.