With a name like Bimbo it's just too easy to poke fun. Why did they go with this name? I certainly don't know. Maybe someone can tell me. Anyway I have purchased their white bread at a few different stores. It is very similiar to Wonder bread. I first saw their product in a Tony's supermarket and now see them at 7 11. They bread is always fresh and good and I get to have a product called Bimbo around my house for a few days.