Best Cellars is simpler, more functional and user-friendly, and just makes sense. It is the wine store for the rest of us!
Walk into the well-laid out store on Lex and you can easily survey the goods. There are sections of the shop dedicated to the Best Cellars categories, such as fizzy, juicy, and sweet - 3 categories for white, 3 for red, one for dessert, and champagne.
Each bottle is displayed on a high shelf in its respective color-coded section, with more bottles for purchase nestled in back-lit round holes descending in a column below. And with every bottle at a very reasonable price (nothing seems to be more than $20) you can't go wrong!
They have small, free tastings on some weekends - or at least they did around 1998 when the shop was newly opened and I lived in the neighborhood. It was a very welcoming place - I'd recommend it highly to wine newbies. Wine snobs should steer toward more extensive, less simplistic shops.