It's rare that I will stand my ground and NOT go out to at least ONE place that has the best deal in town on at least one item!
One of the places I tend to frequent is Best Buy. The line forms early and they do tend to run out of the best items they're running but even the late comer can find some deals remaining.
I generally tend to pick up some of my computer items, like discs, dvds, etc. In the end you can pick these items for next to nothing! And they make great stocking stuffers for the computer geek in the family!