This is billed as an outlet grocery store and is quite popular, but I have not found that the items are all that much cheaper than a regular grocery store and they don't have the same selection. Items are always changing so if you see something you like, buy all that you can now because it might not be there the next time you shop there. Also arm yourself with what the regular price of the items are as I have not found that the prices are all that different from a traditional grocery store. Check the prices before buying and don't assume that everything is cheaper. You can find the occassional deal, but not always.