Great service and excellent jewelry. They are really interested in finding/getting/making you what you want. To be honest, I was a bit skeptical at first when my husband took me in there. Do not be put off by the fact that there is not a ton of inventory on display. They will help you ""design"" the ring of your dreams. I felt like they were very honest and very fair. Very competitive prices and we have been to pretty much every jewelry store in Pensacola. When they didn't have a diamond to fit in the setting I liked, within 2 days, they ordered 4 additional stones for me to chose from. If you want a great price, a unique piece and a jeweler you can work with for years to come, this is the place to go.