This store carries a variety of gear, most of it high end. But you do not need to be a mountaineer, professional biker or climber to get waited on here. I have never had one of their employees be surly or rude, they seem genuinely happy to be at work and love talking to you about the various product. And they do not turn their nose up at you if you shop the sale rack. There are two stores, one in Vail and one in Avon. Both are packed with fun gear!