In ShortBCBG stands for "bon chic, bon genre," which is the French equivalent of "good style, good attitude." The high-end line conceived by Max Azria features a full collection of day and evening looks that include sequins, ruffles and asymmetrical hems. Although Azria tends to work with bright colors (pinks and reds reign supreme), the styles are varied enough to allow for a variety of urban looks.
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