Before I give my review, I must confess that I've only been to this store once and it was a while ago, hopefully things have changed since my last visit.
This store seems to be trying too hard, but not quite able to become the "awesome store" it's trying to be. The store name is horrible and needs to be changed. The interior is not special, nor is the merchandice.
The man who was working there when I visited the store was very friendly and helpful.