On The Rim & Out The Door® is our revolutionary pricing policy. A traditional tire dealers tire prices do not include installation. On average, this costs $68 extra on a set of four tires. We include all necessary installation services in our tire prices. This includes: Mounting & Balancing, Valve Stems, Tire disposal, Transfer of the tire pressure monitoring system (a safety feature on newer vehicles), Alignment Check, Free Lifetime Rotations and our 30 day price and ride guarantee. Each day we shop our competitor's stores and, if necessary, we'll adjust our prices to insure they are the lowest TOTAL prices in the area. Product for product, quality for quality, service for service. If you find a better price on tires or automotive service, we guarantee to beat the competitor's price before you buy. If, within 30 days of your purchase, you find the exact same tire or automotive service's TOTAL price advertised for less than ours, we'll refund the difference.