Craven Tire & Auto was perhaps one of the friendliest car-service dealers that I have dealt with in the past 5 years. They are very professional and courteous and seem to do their best to meet the customers needs/expectations. I went there one year ago to replace my tires for my 2001 VW Jetta and they were very helpful in making my tire selection. Not only were they helpful, they were quite fast at accomodating my needs. I called them in the morning, dropped the car off around noon, and picked it up a few hours later! Price-wise, they are quite competitive, and they tend to be on the inexpensive side. They may not have the cheapest deals, but with the quality of service that you get, it's worth going to them over some business that gives you a good deal but horrible customer service.
PROS: Great price and service, very fast and friendly
CONS: Parking the car is a hassle because the space is small