ATA is misleading with their fees and is constantly useing high pressure sales tactics throughout the program. Their 3 year contracts are not flexible and you will be brutally penalized financially if you try to leave. The owner is very agressive and does not stand by the traditional martial arts values of honesty, integrity and respect. In fact she is quite disrespectful if you don't go along with her. My advice would be to do your research and find a reputable school.
Cons: high pressure sales, misleading, poor quality