I bought a groupon and when I called the salon I was advised that Assaf would not accept the Groupon and that I had to get my hair cut with someone else. I felt uncomfortable because when I read all the reviews they do not talk about the different stylists and their abilities. So I found that odd and wondered if the reviews were being written by the staff. I called Assaf myself and he told me that he does not take Groupon that if I wanted to get my hair cut with him it would be $75.00 for the cut, $55.00 for the color and so on. I called Groupon to complain because there is no disclosure that the owner would not provide the service so I got my money back with an apology that stated that they had contacted Assaf and that he will honor the Groupons from now on. Here's the catch..."".IF HE HAS THE TIME."" SO BEWARE, LADIES!. The salon is fine, nothing fancy, not comfty, etc. If you are to pay regular prices, do not expect perks, or special treatment, they do what they have to do and that's it. It was a little disorganized even though it was pretty empty the day I went. After a stressful beginning, Assaf colored my roots and gave me a great haircut. Sat there a long time with color on my hair while he took care of one of his regular clients that came in for partial highlights and I had to remind him that the color was in my hair over an hour, while he stated it would only be 35 mins. I ended up paying $110,00 because I used the discount coupon on his website. Not cheap place but he did do a great job and am very happy with my hair. He knows his business, seems shy, and is not very talkative. When he finished blowing my hair, went to the desk gave me bill, I paid and he just walked outside to smoke a cigarette. He did not even ask if I liked the cut. Not a cushy feeling, it was very impersonal. My daughter got her hair cut with someone else who did not have great experience and it turned out fine, not the best cut she ever had but not bad either. The girl was really nice and accommodating, though. This is a good salon for you to come in get what you want done and go. This is not a luxurious salon where you come in to relax, unwind, bond and be pampered. Prices can be steep without any discounts. When you book your appointment ask a lot of questions so you do not start out as frustrated and disappointed as I was. I recommend that you get your hair done with Assaf though, he is a very good colorist and hair dresser. I will return again but now with the right expectations to go in, get what I need done and go. I am giving them 4 stars because Assaf is a great hair stylist!