I have never used Apple Estate Sales to hold a sale, but I have been to several sales that they have run. They seem to be very organized. They advertise in the paper as well as with signs in the area surrounding the sale. The sales themselves are well organized and everything is priced so that you don't have to ask "how much". Prices seem reasonable and fair most of the time. Often, on Sundays, they hold a half price sale for anything that is left. You can really find some good deals then, provided you're not looking for anything specific.