Hotel copywriting - the good kind, at least - is more than words on a website.
Your website is your first impression. It's your calling card. And make no mistake - travelers do judge a book by its cover. Yours must be exceptional.
Hotel copywriting as much an art as a science: It blends the emotional appeal of travel with the science of selling. Yes, your website should be a showstopper. It should be well written. It should inspire travel. It should be informative. And it should have personality.
But it must also be razor-focused on the bottom line - bookings.
I understand the art and science of results-based hotel copywriting. I know how to write copy so convincing, travelers can't imagine staying anywhere but with you. I know how to build an emotional connection that turns interest into bookings.