Come get your T-shirts! American Apparel is here.
Perhaps overly hyped, American Apparel offers American made clothing in basic colors and more cuts than you imagine. If you've ever wanted to add more color to your wardrobe, wondered exactly what the best T-shirt shape is for you, or wanted to make a custom shirt, hit American Apparel. I must have tried on about five different short-sleeved Ts--all with a different look. They also offer underwear, bathing suits, skirts, vests, zip-ups--even dog T-shirts. (While the puppy Ts seem ridiculous, I can't help put finger them and remark "How cute" every time I see one.)
Although I've met customer service reps with varying degrees of pretentiousness, most are extremely helpful and able to tell you about how much the shirt will shrink, what types of laundry care are best for which shirts, what style I might like best based on my fit preferences, etc. I've also gone in and purchased a bagful of shirts to use for color selection and sizing, and the clerks were quite understanding, congenially reminding me that all purchases are returnable so long as I have the receipt, tags attached and meet the return period.
My biggest gripe is having to pay upwards of $15 for a T-shirt. Something about that just doesn't feel right. At least I can say that dozens of washes later, my T-shirts are the same color they were when I first bought them and that they are as soft as ever. Perhaps those guarantees alone are worth the price. It still hurts a little, though.