This store has been top on my list for years. And, when I notice someone wearing a very unusual piece of clothing, I will eventually ask, ""Do you shop at Alta?"" They do. It's seldom that I ask it but those unique, creative, sophisticated style women stand out. LOVE this store and everything in it. The wonderful staff too.
Pros: Variety, Latest colors/styles, great service, pleasant shopp
Cons: none...i always find parking in front or behind the store