Owned by a collective of cool kids, alife brings indie fashion and underground art to the LES with loads of style (what, you were expecting Talbot's?). Anticipate being surrounded by hip-hop music, baggy jean boys, grafitti-infused everything and excellent merch you've never seen before.
Sneaker freaks, this is your mecca: alife carries super-exclusive, can't-find-'em-anywhere-else (read: pricey) Nikes. Scoop up what's there and quickly put your name on the waiting lists for more. Also worth a look: cool downtown chick clothing from m.z. by Michelle Zachs, graphic T-shirts for men, jewelry with the "urban soldier" aesthetic in mind and bags sans big-name logos for hauling all your stuff around.