Aida is the proprietor and is very personable. Aida's is the place to go for everything from a make-over to having your make-up done for that special evening, to just a tune-up for the new season. I started by having my make-up done for a special event and now see her regularly for my basic cosmetics and, occassionally, to update my look. She knows just what works for my skin type & hair color. I learn something each time I see her. She's the BEST!