I've purchased jewelry from various jewelers in Richmond, VA over the years, and Adolf Jewelers is definitely the best. You won't find any pushy sales people there. You might even speak with Ronnie Adolf himself, and he's very friendly and will make sure you get treated right!
My wife & I went there to buy a diamond engagement ring wrap & found nearly the one we wanted. They ended up customizing the diamond wrap and my wife's original engagement ring to exactly the way we wanted them. During the whole process, I felt very at ease with the staff and they never tried any pressure sales tactics.
If you want a jewelry store in Richmond where you can shop, get straight answers, and friendly service, then I highly recommend Adolf Jewelers. On the opposite spectrum, shop Schwartzchild if you want pushy sales people. That's one place I won't go back to. Adolf Jewelers is the only place I need to go anymore.
Pros: Friendly service, great prices