What a great marketing idea. I applaud their uniqueness! We have a really cute super market here in FL that has great marketing ideas as well. Inside Ada's Natural Foods there is a huge waterfall from floor to ceiling with rocks and a pond, live bird sounds and more. It really makes you feel like you've walked into a rainforest. Ada's isn't the cheapest market in southwestern FL but good things don't come cheap! It is one of the largest and cleanest organic supermarkets here. They not only sell hard to find, all natural food but they also sell great organic skin products, haircare, supplements, vitamins, candles, toys, and some creative home decor as well. Ada's also offers great educational classes, brochures and seminars to increase your knowledge about organics, health and fitness. Two thumbs up (or five stars) to Ada's!