Confessions of a scrap-aholic. I must admit that their 40% off coupon lures me into this craft mecca at least once a week to feed my scrapbooking addiction.
They have a great variety of scrapbook supplies from good brands such as Making Memories and EK Success. They've also recently started carrying Bazzill card stock which I absolutely adore. Other items there include a large selection of stickers, sizzix machines and dies, xyron machines, and rubber stamps. There's an OK variety of paper but you can't expect the same selection as a regular scrapbook store.
They have frequent sales and every week there is a 40% off coupon in the paper (my personal downfall). They also feed other crafters' habits with large departments of needlework, silk flowers, ribbons, and yarn. There's a decent kids department, too, that can help keep kids busy with fun crafts during summer vacation.
Finally, they often have events there with demonstrations and fun make & takes. Classes are also available for a fee.