Visiting this market is nothing short of an adventure. It is definitely refreshing after visiting your local Jewel or Dominick's. All supermarkets should be this fun. Don't be fooled by its name - there's nothing fruity about it. Although it does have a great selection of produce that rivals those of chain supermarkets, this place is an adventure for the products it sells that you can never find. The first thing I noticed when I walked in were the stacks of POM pomegranate juice - something that I've never seen anywhere outside a gourmet or organic supermarket. This place has it all and it has a great assortment of candy, meats, and a whole section devoted to ethnic products. It's like ten stores in one and definitely worth the visit. Also - don't miss its bargain bins that are usually filled with discounted candy.