The AMC might not be the newest or most posh theater... but it's still my favorite.
The #1 thing I like about it is the seats. SUPER comfortable, and you can push the armrests up if you and your date want to snuggle.
Also, the ticket price is reasonable... student tickets are only $6, adults are $7.50. Much cheaper than the $8.50 being charged at other theaters.
And parking is never a problem. Unlike the Hollywood (where you're competing with mall traffic for a parking space), there's always ample parking at the AMC, even on a Friday night!
And there are fewer "bad" seats... only a few seats are down front, more seats are set back enough to avoid straining your neck to see. So even if you show up 5 minutes before the movie starts, you're going to get good seats for all but the most popular movies.