This the coolest idea someone came up with! You walk in, choose from many different patterns, colors, styles and add-ons and a few stitches later, you have a beautiful new purse completely designed by yourself! The boutique is nothing short of quaint and chic when you walk in. The atmosphere is very calm and just trendy. They present you with all sorts of options to add onto your newly designed purse. The prices are a little pricey, but well worth it. You can also purchse gift certificates to give someone else the experience of designing their own purse. Such a neat idea! This store is located in the heart of the Lincoln Park area in Chicago. What a great mode of shopping!