I have been going there for 4 years now. They have the best ice cream i have ever had. I think the owner went to Penn State University For food science and ice cream. When I first saw the logo I was a little wierded out but when I went inside I found out it is named after the owners daughter and her middle name is willow. So the logo is a picture of his daughter. I once asked the owner to make Tea Berry ice cream sure enough week later he did. You just don''t get that from some huge chain that sells crap. They have always had a great staff, fantastic food, tons of heart and originality that no one can beat. Bless Sweet Willows. Just Typing this is making me crave a chocolate peanut butter lovers milkshake.