Sure, you know Blockbuster. I decided to rate this particular location because I find that the associates, overall, are friendlier than in most. I've walked around in search of a movie and the associates have made their own personal recommendations. I've asked questions looking for something, and they answer that question and follow-it-up asking if I've seen this other movie. I've never gotten the impression that they mind looking for a movie in the drop box or that you're looking through the cart with the 'go-backs'. If you've got the choice between this Blockbuster and another, this should be choice.