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The Economics of Sushi
Thursday, April 06, 2006
After participating in a Todai binge recently, I recalled the principal of dimishing marginal returns from Econ 101: you'll keep consuming until the marginal cost of the additional unit equals the additional unit of happiness you get from that item. So if you go to Todai, you are bound by the Laws of the Universe to overeat in a way you probably wouldn't if you had to pay for those last dozen rolls and nigiri. And with a few hundred other diners involved in their own feeding frenzies, the atmosphere is carnival-like. I can't take it.
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