Ever since I heard about Environment 337 last summer, I've been intrigued by them. Their online store is really unique, and their storefront in Brooklyn is even better. Side point: Doesn't it appear as though more and more business owners are opening up shop in Brooklyn lately, or is it me? I say, Way to go Brooklyn!
Anyway, their website downright rocks and by far, has the smartest array of unique products that I've seen in a long time. I like how small they are compared to some of these online behemoths that take weeks of scrolling to figure out exactly which of the 5,000 pillow covers you really want.
Environment 337 is chic and simple. I like it. Shows that good things do come in small, odd, interesting little packages. Take the Berton Ridley doll they sell, made entirely of buttons. Certain to strike up quite the conversation displayed on your cherished Room + Board sofa, the Berton Ridley button doll is both creepy and cute all rolled into one little colorful man. Sorta reminds me of a guy I once dated...
Located online at http://www.e337.com/ and in Brooklyn on 337 Smith Street (F train to Carroll Street Station exit rear of train from Manhattan, 1/2 block on the right)
more