I used to be a regular King's Row Pet Hospital customer and my cat was a regular patient. The people are great and the doctors are nice, but man are they expensive.
I find that their services are about 2x more than any other vet office in Reno. At least. They do take good care of my dog and cats, but I like to go to a less expensive vet wherever possible.
The staff is friendly and helpful, but I don't think that it makes it worth it to go to a more expensive vet, unless you have the money to spare.