Pushing the In-Game Entertainment Envelope
Sunday, August 21, 2005
When Mark Cuban purchased the Dallas Mavericks, he made a point of emphasis to not only improve the on-court product, but the off-court, in-game entertainment aspect of the franchise as well. The result has been a more entertaining, though sometimes over-the-top experience that is like no other sporting experience here in Dallas/Fort Worth. Some of Cuban's creations are the Mavs Maniacs, a dance troup consisting of solely obese fans and the Granniacs. As the name implies, this troupe consists of all grandmas.
Like the Stars, the Dallas Mavericks play in the spacious, new American Airlines Center.