This store carries some of the off brands but you can find name brands here as well. Some of the prices are good deals compared to other grocery stores, and some are not. You really have to comparison shop in order to get the best deal.
Every once in awhile, they'll have a $10 off coupon in the paper, so look for that as used with other coupons it's a great savings on groceries.
Give this store a try!
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