I live in the neighborhood and visited several shops in the area, never receiving as personalized service as in this shop. I made it clear that I was a novice to the sport, and that this would be my first road bike. I received a very thorough overview of just about everything a beginner could ever want to know, and left feeling much more informed, without feeling pressured to buy. I did return to the shop to buy my bike a few weeks later, especially after I saw how much time they spent fitting me on several different bikes, while other shops seemed to eyeball the basic fit, and didn't leave me very confident that the bike would be right for me. When I purchased my bike, they spent probably 30-45 minutes fitting me to the bike, measuring angles and making sure that I understood exactly how everything on my new bike worked. It definitely felt like a premium level of service, which has continued after I bought my bike as well. They swapped out several parts, free of charge, when I brought my bike in for a tune-up, and in my opinion, spend time on their customers, whether or not they are buying the highest end equipment.
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