On May 31, I contacted Jim Reed Hyundai concerning a 2012 Hyundai Accent with a manual transmission. I spoke on the telephone with the sales manager. He informed me that they were receiving one vehicle that met my request and quoted me a price of $15,100 before tax, title, and license and a price of $16,818 after. I researched the product online, which was listed on their website at a price of $15,085 before tax, title, and license.
The online price and the quoted price were consistent. I arrived at the dealership three days later (June 3, when the cars were available to drive) to test drive a vehicle and make a purchase. At that time, I was assisted by a sales representative. The manual transmission vehicle was not available, but I was willing to make a deposit and secure the vehicle upon its arrival after driving an automatic.
The salesman, after speaking with the sales manager, presented a price that was $1,600 more expensive than the advertised price (both prices before tax, title, license). When I identified this as being incorrect with the advertised price, the sales agent spoke with the sales manager once more and informed me that the advertised price would not be honored, but they would meet me in the middle and ONLY raise the price $800 more than what was advertised.
I advised the agent that I was quoted the price of $16,818 by the sales manager on May 31 as the final price after tax, title, and license. At this time, the sales manager entered the conversation. He denied ever having quoted the prices mentioned above and that he would not honor such a price even though it was consistent with the advertised price online.
Jim Reed Hyundai is illegally baiting customers with advertised and quoted prices and then attempting to change the price at the time of purchase. Jim Reed claims to record their phone conversations, but they do not record outbound calls. This allows them to call back with information a customer requests, but not have a record of the conversation. This was my first and last experience with this dealership.
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