We recently visited The Sofa Company on Pico and had a pleasant, easy experience buying a sofa with all the features we wanted. Our sales rep, Evana, was extremely helpful with showing us examples of all the different features and choosing just the right combination. She was knowledgeable and professional and friendly. She even gave our family cold bottles of water as we were mulling over the fabric choices. The showroom was huge and beautifuly decorated. They also had a nice play area to occupy the kids as my husband and I shopped. I found The Sofa Company on an online search for furniture stores. There is a feature on their site where you can build your own sofa...I recommend checking that out before you go into the store to just become familiar with all of the choices available. The reason I am giving a four instead of a five is because the sofa we ordered was advertised with a 2-3 week completion time and it took a little longer than that, more like 3 weeks, 5 days.
Pros: knowledgeable, helpful, friendly staff
Cons: time for completion a little longer than advertised
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