While there may clearly be some image rebuilding needed here, I have seen the other side of the equation and can say that not all of the bad reviewers have valid points. For example, it is quite common in the industry to have a "deposit to hold" on a property, which would then be forfeit if an applicant backed out of the deal. The bottom line for consumers is this- know what you are signing before you sign it. Take the time to scope out an area, check the crime rates through local law enforcement websites, educate yourself before locking in a deposit on a rental, and NEVER rent a property sight unseen or based on conditions which do not yet exist (renting a home in terrible condition because the owner/agent assures you that before you move in the fleas will be gone, the walls will be painted and the carpet will be replaced). Homepointe is a big company in Sacramento, and like any big company, they have a big target painted on them. As an upside, because they usually have a large amount of vacant inventory to choose from, they may tend to offer rentals for less money than smaller companies. Tenants need to weigh the positives against the negatives and decide for themselves individually.
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