My first stop for shopping trips. It is small because, instead of multiple brands filling up many feet of shelf space, there is one brand of a product. I don't have to compare, to make choices, because Aldi has done it for me AND done it quite to my satisfaction. My one preference would be for smaller quantities in some produce. There are two of us and a bag of twelve onions overwhelms me. The regular personnel have been there for quite a while (satisfied?) and provide the shoppers a gracious, friendly experience.