Far from guitar center these are real people with real experience and VERY friendly. They have great prices that often beat online and GC and you can support local folks. They have a local community action program that gives tons of money back to schools and non profit groups. Online stores and GC dont do that. They have a price matching policy so you never have to pay more, so how can anyone call them over priced? Other reviewer sounds bitter. Give these nice folks a shot. My kids love taking lessons there and I love hanging out there.