While buying a present for my roommate who is a Pen's fan I included in the birthday note that I was a Sabres fan. Feinberg included with his gift a hand written note and a towel saying the towel needed to be waved in any Sabres fan faces. The gesture was completely unnecessary and greatly appreciated. I haven't experienced that kind of customer service from an internet site ever. Found the site randomly, but from now on will shop there whenever possible.