Paper Vision

Paper Vision has been doing business in Downtown Santa Cruz since 1906, under the original name of Plaza Stationery. Current owners, Rob and Yuko, took over the business following the 1989 Loma Prieta Earthquake. At Paper Vision, our passion is to provide unique cards and gifts for customers of all ages. We support local artists and contribute to local school and organizations. We carry a large selection of greeting cards, toys, calendars, children's books, posters and prints, and much more. Call us today! Free gift wrap is available with any purchase you make. Paper Vision offers one of the largest selections of single and boxed cards anywhere. Included in this selection are greeting cards from birthday to get well, as well as blank cards, pop-ups, letterpress, and cards from local artists. We also carry seasonal and everyday cards. Our top brands are Papyrus, Caspari, Pomegranate, Calypso, Palm Press and Notes & Querres. Paper Vision carries a wide selection of retro to contemporary toys and puzzles for all ages. We have the area's largest selection of puzzles. We carry science kits, outdoor toys, die-cast cars, origami, figurines, kendamas, yo-yos, gags, and the perfect white elephant present. Stop by today and see if we have what you need. The brands we carry are Schylling, Toysmith, Archie McPhee, Green Toys, Safari, Schleich, Eurographics, White Mountain Puzzles, and Sunsout Puzzles. Here at Paper Vision, we carry picture books and board books for children of all ages. We have the area's largest selection of coloring books for both kids and adults. Paper Vision carries a wide range of posters styles, spanning from black light to fine art, and they come in a variety of sizes. We have the area's largest selection of posters and calendars, and we carry vintage and local artist's artwork.