My wife and I tried some of their chocolates today on a trip to the new Westfield Mall in San Francisco. It had an interesting setup, with candies in a rectangular shaped display that you could circle around and the employee carried a tray to get your choices. They had a lot of different types of chocolates that were weighed (Godiva charges a flat per-piece charge, so it's nice to just pay for what you're buying). The service was a bit weird, with the display, but the chocolates looked interesting. A nice change from the standard mall chocolatiers.