If you like California Roll, this is not the place for you. Non-pretencious atmosphere. Superb sushi and sashimi. Once you try it, you keep coming back.

If you like California Roll, this is not the place for you. Non-pretencious atmosphere. Superb sushi and sashimi. Once you try it, you keep coming back.
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Great fish at a great price and served with a smile. Nothing fancy about this place, but for the sushi lover on the go you can't beat Echigo. Pros: Fish quality, Prices, Service

Great fish at a great price and served with a smile. Nothing fancy about this place, but for the sushi lover on the go you can't beat Echigo. Pros: Fish quality, Prices, Service
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when food is this good i don't care about ambience. anyhow, it's nice to eat without distractions or a scene. echigo is the best for traditional sushi. cdbaby is out of his/her mind. the fish at... More

when food is this good i don't care about ambience. anyhow, it's nice to eat without distractions or a scene. echigo is the best for traditional sushi. cdbaby is out of his/her mind. the fish at echigo is the freshest and the rice is awesome. maybe he/she and 3 friends are just used to california rolls. i'd like to know what some of the 100 places they've eaten at are. i don't know what ibuki's deal is. all my friends love echigo (including friends from japan). some things may be new style but it tastes amazing-that's all that matters. the chef is great about omakase_unlike some chefs who are nazi-ish. must tries_ankimo,marinated ikura,albacore sashimi Pros: fresh fish, no hassle, unpretentious Cons: a little too bright
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It's all about food here. The decor is minimal(and not in a designy way), service above average, but the fish pretty much melts in your mouth. If you are looking to eat good sashimi, this is the... More

It's all about food here. The decor is minimal(and not in a designy way), service above average, but the fish pretty much melts in your mouth. If you are looking to eat good sashimi, this is the place. Pros: Quiet
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Went to Echigo last Thursday eve after reading the raves here on Citysearch. But all 3 in our party were very disappointed at the sushi overall. The fish was very good, (one step short of... More

Went to Echigo last Thursday eve after reading the raves here on Citysearch. But all 3 in our party were very disappointed at the sushi overall. The fish was very good, (one step short of "great"), but the rice fell apart for everyone. I've never seen anything like it. Any attempt to pick up a piece, whether with chopsticks at first or fingers, sent the halves plopping onto the plate. I've eaten at probably 100 sushi places from Japan to NYC to California, but never encountered sloppy rice like this. Maybe it's intentional? Not sure, but it will keep us from coming back. Pros: fish Cons: rice
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After reading all the reviews, particularly the comparisons to Sasabune, I went into Echigo with high expectations. Toshi san did not disappoint! Every piece he gave us was a piece of art - a... More

After reading all the reviews, particularly the comparisons to Sasabune, I went into Echigo with high expectations. Toshi san did not disappoint! Every piece he gave us was a piece of art - a perfect serving of the freshest fish atop warm rice that melted in your mouth. I couldn't get enough! I loved that each serving was one piece, as it allowed us to try a wider variety of fish. Echigo is definitely comparable to Sasabune in the quality of fish and the Tokyo style sushi, but that is where the parallel ends. Although it does have the minimalist decor, it is not nearly as unattractive as Sasabune and has less attitude (and don't get me wrong - I love Sasabune!). Echigo combines the high quality fish you've come to expect, in a friendly, peaceful environment. Trendy it is not, and I'm glad; we want this one to stay. Pros: The fish!!!, Free parking, Great service
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If you are looking for amazing sushi- perfect texture, flavor and freshness- this place is it. We stumbled into this find a few months back and have not gone to any other sushi places since! The... More

If you are looking for amazing sushi- perfect texture, flavor and freshness- this place is it. We stumbled into this find a few months back and have not gone to any other sushi places since! The atmosphere is laid back w/o gimmicks or flash. Just perfect sushi and reasonable prices (it's not a bargain but you really get your $ worth). Plus, the chef and his wife are so gracious and sweet! Our new favorite restaurant. Pros: atmosphere, food, free parking
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Simply Amazing Sushi. Probably the best kept secret in Los Angeles. This is a serious sushi bar, and they serve traditional sushi only -- Tokyo style, with warm rice under the cold fish. It is a... More

Simply Amazing Sushi. Probably the best kept secret in Los Angeles. This is a serious sushi bar, and they serve traditional sushi only -- Tokyo style, with warm rice under the cold fish. It is a superb experience which I highly recommend. Pros: great sushi, great service, good parking Cons: expensive
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Simply amazing. I'm a sushi lover...I've been to restaurants all over California, and the quality of fish at Echigo is the best. If you're feeling adventurous and have time to enjoy a good meal, sit... More

Simply amazing. I'm a sushi lover...I've been to restaurants all over California, and the quality of fish at Echigo is the best. If you're feeling adventurous and have time to enjoy a good meal, sit at the sushi bar & try the chef's choice. You'll LOVE the experience. Toshi san is creative and attentive with his food, and I have no complaints. Simply the best sushi at a fair price. It's not a trendy place, or even fancy; it's calm and the food is to die for!
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I believe that Echigo is on 12217 Santa Monica Blvd. (not Wilshire) west of Bundy between Bundy and Centinela. This place's sushi is surprisingly excellent. It's almost comparable to Sasabune but... More

I believe that Echigo is on 12217 Santa Monica Blvd. (not Wilshire) west of Bundy between Bundy and Centinela. This place's sushi is surprisingly excellent. It's almost comparable to Sasabune but about $10-$15 cheaper for the Omakase per person. Don't be fool by the strip mall location or the plain decor (though very clean), this place has great sushi and services. Pros: Sushi, Service
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