If you are looking for high end evening wear or Prada bags, look elsewhere. This mall strictly caters to the younger, hip hop generation, and it makes no qualms about it. The second you walk through the door, you can immediately tell whether this is your kind of place or not.
Literally, all the corridors are filled with athletic shoe stores displaying the newest SB Dunks and AF1's, to the plethora of hip hop clothing shops peddling the most recent offerings from the likes of Rocawear and Ecko Unlimited.
However, although there is a high percentage of the younger set in here, they are often well mannered, and rarely are there any incidents. It also helps that the security staff always makes its presence known, unlike at other malls, where you might not even know that they existed.
The demographics here is pretty much a cross-section of the city it's situated in, the unmistakable Hayward, CA, and to some extent, the entire East Bay "880 Corridor." It's an eclectic group which is unmatched in any other area of the Bay, and probably the entire state.