First of all, the store is now called "Sweet Celebrations", but it is the same store!
It seems that every year my kids always want to pick a birthday theme that isn't "traditional". Hence I am always stuck with trying to come up with a good idea for a cake! Every time I am stuck, I go there for ideas. The staff are incredibly knowledgeable and helpful! They have all the decorating supplies you could possibly need.
They truly are more concerned about you doing what you want instead of just trying to sell you things! For example, my son wanted an army cake (this was PRE-9/11 - now you can find them anywhere). They gave me the idea of doing a camoflauge cake! While time-consuming, it was super easy and I already had the food dye to do it! They are helpful and have a great variety of items! I highly recommend this store!