36 Year history, 300+ (combined) years of cycling knowledge, cooperatively owned, free classes, free loaner tools, VERY competitive prices (do some research), supporter of many cycling clubs &... More

36 Year history, 300+ (combined) years of cycling knowledge, cooperatively owned, free classes, free loaner tools, VERY competitive prices (do some research), supporter of many cycling clubs & teams. Yes it can be a little crazy at times (weekends), but don't let that keep you away from the coolest little bike shop in town!
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The shop isn't cheap. It is technically a coop but doesn't have the perks that many better bike coop have such as trades for cheaper parts. They are snobbish and stand offish. Basically a bunch... More

The shop isn't cheap. It is technically a coop but doesn't have the perks that many better bike coop have such as trades for cheaper parts. They are snobbish and stand offish. Basically a bunch of pathetic old yuppie has bens that are ripping off Berkeley students. Anything they sell you can get cheaper online. PROS: Tool shop, but don't ask for help you will get yelled at. CONS: Mean. Pricey. Holier than though
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This team is definitely out to serve the biking community. I went here several times for advice and assistance. When I brought back an old bike light for them to look at and repair (without a... More

This team is definitely out to serve the biking community. I went here several times for advice and assistance. When I brought back an old bike light for them to look at and repair (without a receipt), they gladly exchanged it completely for me. When I brought my bike in for a repair, they fixed it quickly and waited for my return. Though I never did get fitted for my bike, this place does offer this service. It is not very expensive and they do not try to sell you rubbish in the process. Well, maybe they do, but how would I know. Check out their website as they offer a wealth of information there, more than I can tell.
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They offer a wide range of tools to fix bikes and are happy to fix bikes, usually takes a few days at most to get it repaired. The price is pretty reasonable, and you can talk with the owner and... More

They offer a wide range of tools to fix bikes and are happy to fix bikes, usually takes a few days at most to get it repaired. The price is pretty reasonable, and you can talk with the owner and negotiate a price first. Very friendly customer service. Highly recommended and worth consideration.
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The Missing Link really makes you feel like you are part of the community when you walk in the door. They are always very friendly. If you need to fix your bike, you can either take it in and work... More

The Missing Link really makes you feel like you are part of the community when you walk in the door. They are always very friendly. If you need to fix your bike, you can either take it in and work on it yourself and you can have them work on it for you. Prices for repairs are very reasonable but their retail bikes are a bit expensive.
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Missing Link Coop located on Shattuck and University is probably the only place you need to visit for all your biking needs. They stock all sorts of spares and tools for your bikes all at very... More

Missing Link Coop located on Shattuck and University is probably the only place you need to visit for all your biking needs. They stock all sorts of spares and tools for your bikes all at very reasonable prices. The staff is very helpful. Air for your bike is free.
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More expensive than the $125 Huffy at WalMart, you make up for it in the quality of the product and the service. The folks at Missing Link are concerned with making you the most effective rider... More

More expensive than the $125 Huffy at WalMart, you make up for it in the quality of the product and the service. The folks at Missing Link are concerned with making you the most effective rider you can be. Not certain which bike is appropriate for you? The staff at Missing Link made several bike suggestions than let me take them out on ten-minute test drives around the neighborhood. After the sale, I got a year of free adjustments, for brakes, seat position, etc. to make sure that the bike was properly fitted to me and that I would be comfortable on the bike. Missing Link offers free classes on topics such as brake adjustment, bike selection and how to change a flat tire. Ill buy my next bike at Missing Link, too. PROS: great service, adjustments with purchase, classes CONS:
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This is where I bought my Trek here and I never regretted the purchase. This is a wonderful store with very friendly and knowledgeable sales staff who dont pressure you into buying a bike that you... More

This is where I bought my Trek here and I never regretted the purchase. This is a wonderful store with very friendly and knowledgeable sales staff who dont pressure you into buying a bike that you neither can afford or need. They will also repair your bike in the shop in a very prompt manner and can give tips for good cycling areas that suit your ability or skill level. Alot of biking accessories are also available.
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The Missing Link is like an institution in Berkeley. Its run as a cooperative, though you wouldn't know it just walking in the door. Not only do they offer low prices on bicycles and accessories,... More

The Missing Link is like an institution in Berkeley. Its run as a cooperative, though you wouldn't know it just walking in the door. Not only do they offer low prices on bicycles and accessories, but they will help fit you to the bicycle. Their repair shop is across the street, and is one of the best in town. The only problem is its sometimes too popular. You need to schedule your maintenance visit a couple of weeks in advance. Finally, they are also great on education, offering hands on bicycle workshops on a regular basis. PROS: Knowledgeable Staff, Reasonable Prices, Good Products CONS: Sometimes the repair shop gets too busy
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I bought my Trek here and I never regretted the purchase. This is a wonderful store with very friendly and knowledgeable sales staff who dont pressure you into buying a bike that you neither can... More

I bought my Trek here and I never regretted the purchase. This is a wonderful store with very friendly and knowledgeable sales staff who dont pressure you into buying a bike that you neither can afford or need. They will also repair your bike in the shop in a very prompt manner and can give tips for good cycling areas that suit your ability or skill level.
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